Google Hotel Ads

We ensure that your investment in Google Hotel Ads is lucrative by ensuring that your hotel is easily discoverable by your guests, no matter where they are.

We help you maximize the returns on your investment in Google Hotel Ads and ensure that your hotel is easily found by your guests, no matter their location.

How to get the most out of your Google Hotel Ads campaigns?

To leverage the platform’s potential, we begin by uploading your data feeds to Hotel Ads Center and linking your account with Google Ads. This step is crucial for acquiring the audiences and data needed to optimize your campaigns effectively.

Once your data feeds are uploaded and your account is linked, we focus on continually updating the data to display the most accurate information to users through highly targeted ads.

We also employ manual maximum CPC bidding, ensuring that you only pay when a user clicks on your ad. This approach not only gives you better control over spending but also allows us to adjust bids based on performance. Moreover, your actual CPC may be lower than the maximum bid if the competition’s bids are low.

Segmentation is the key to optimization

Geographic location

We meticulously segment by provinces and even specific geographical areas. Based on the interest shown by users in these areas, we adjust bids accordingly, either increasing or reducing them as needed.

Language

We tailor the campaigns and data shown in Google Hotel Ads to different languages based on the specific target audience we aim to reach.

Devices

We segment based on the hours or days of the week with higher user activity or search volume.

User behavior on our website

With various tools at our disposal, we gain insights into user behavior on the website. This allows us to make necessary adjustments, highlighting aspects that have captured user interest and improving those that have fallen short of convincing.

This approach enables us to maximize the benefits of Google Hotel Ads. Through campaign optimization, we enhance visibility, drive quality traffic to your booking engine, and increase conversions while lowering CPCs. This results in improved ROI and reduced commissions, ultimately making your investment more profitable.

Advantages of Google Hotel Ads

How we work in the hotel sector

To begin, we’ll conduct a comprehensive analysis of your hotel and the services you wish to promote. We’ll identify what sets you apart from competitors and what aspects, such as location, exclusive services, and gastronomy, we can leverage for maximum impact. This includes a thorough examination of your sector, location, and potential competitors to highlight advantages and opportunities. Additionally, we’ll provide insights on any necessary improvements to your hotel’s website to ensure optimal campaign performance. After all, directing traffic to your site is only beneficial if it effectively convinces visitors to book with your hotel.

We implement branding strategies to safeguard and elevate your hotel’s name or brand, thwarting competitors from using your name for their advantage. This approach ensures that they don’t divert traffic that should be directed to your website. By securing top positions for every relevant term containing your hotel’s name, we fortify your online presence. Segmentation plays a pivotal role at this stage, enhancing our effectiveness.

Following the completion of our study and analysis, we commence with search and brand protection strategies. With the search strategy, we aim to secure top positions on search engine results pages for terms related to your hotel. This is achieved through thorough keyword research, precise ad segmentation and optimization, and consideration of various factors that influence rankings. Additionally, we protect your brand from competitors and online travel agencies (OTAs) by ensuring your hotel appears first when users search for your hotel or related terms.

Marketing strategies aimed at hotels

We design strategies to combat OTAS

When crafting our strategies, we also consider Online Travel Agencies (OTAs), which often divert a significant portion of your website traffic and charge high commissions for each reservation. To encourage more direct bookings on your website, we implement strategies designed to compete with OTAs. This involves positioning your website ahead of them by bidding on keywords they target. As a result, we reduce the high commissions by securing cheaper Cost Per Click (CPC) bids.

Furthermore, we employ prospecting strategies that focus on bidding on highly specific keywords. While these keywords may not individually generate significant search volume, collectively they contribute to meaningful traffic. Bidding on generic terms can be ineffective for hotels due to their low conversion rates. Therefore, after conducting thorough keyword research, we target specific keywords related to your hotel. Despite their lower search volume, these keywords tend to have higher conversion rates, driving quality traffic to your website and increasing direct bookings.

We create effective and profitable campaigns

Our remarketing strategies are designed to re-engage users who have shown interest in your hotel’s rooms or services but haven’t completed a reservation. By reminding them of your offerings and the experience they can expect, we make it easy for them to book with just one click. These strategies utilize appealing ads that can be displayed on the Google Display Network and YouTube, capturing users’ interest with visually striking and creative content.

By implementing these strategies and continuously optimizing your ads through ongoing bid management and performance analysis, we create highly effective and profitable campaigns for your hotel.

Moreover, our team of tourism and hotel sector specialists is always on hand to determine the best strategies and adjustments needed to meet your objectives.

Why choose Nivel de Calidad as your agency specializing in Google Hotel Ads?

WITHOUT PERMANENCE

We don't require any long-term contracts; instead, we focus on building customer loyalty through our daily efforts.

RESULTS

We spend our days discussing CPA, profit margins, and conversion rates, ensuring our investments are smartly managed.

TECHNICAL TEAM

While we are creative, our decisions are always guided by numbers. We maintain a highly analytical approach, measuring every aspect to minimize costs and maximize profits.

COMPREHENSIVE SEM SERVICES

As an AdWords Agency, our services are all-encompassing, encompassing campaign setup, management, and optimization.

Some companies that have trusted us

How does Google Hotel Ads work?

Initially, the user conducts a Google search for hotels or rooms. The search results page displays paid ads and relevant organic search results, followed by a mix of text ads with images and hotel listings featuring photos, ratings, and prices—known as Google Hotel Ads. The ads also include a map showing the hotels’ locations, aiding users in comparing prices, ratings, and features.

Upon capturing the user’s attention, they can click on “More Hotels” to access a full-screen comparison tool. Here, they can conduct more searches and apply filters. After selecting a room, users can click on the reservations module.

Within this module, users can either reserve a room directly or follow a link to make a reservation on the hotel’s website, depending on the configuration. Google Hotel Ads aims to simplify booking decisions by providing users with all the relevant information they need at a glance to select the room or hotel that meets their expectations.

Why advertise on Google Hotel Ads

We specialize in managing, developing, and optimizing online marketing strategies, specifically focusing on Google Hotel Ads. Our goal is to boost your reservation volume while minimizing commission costs.